Our goal is to raise 35 million EUR in ETH through this ICO. The Soft cap is 500,000 EUR which will cover the approximate expenses for one project. The more we raise, the more songs and videos will be created, resulting in bigger profit sharing for investors. The exchange rate that will estimate the final number of ETH needing to be raised will be established two days before the start of the Whitelist sale. Since we are already an established company, we do not need funds to build any infrastructure. The capital raised will be fully used to cover expenses of song creation and marketing related costs to optimize profitability for our investors and artists. We anticipate the funds to cover the direct expenses of approximately 40-50 projects, depending on the artists and related marketing efforts.
As a main component of our ICO, we offer investors up to 30% profit sharing. Our approach is fully legally compliant and allows eligible investors to participate in the profit sharing opportunity. Prof- its will be directly linked to the songs created as a result of the ICO. Profit sharing percentages and amount invested will be clearly stated in the Investment Agreement which will be signed by every participant. The Investment Agreement will remain valid from the end of the ICO until June 2024. In the first year, revenue sharing is paid out quarterly and annually thereafter.
Dench Music targets to generate on average, based on industry standards and on past experience, between 500% and 1000% profit (5x to 10x the invested amount) per project. We anticipate the vid- eos will garner anywhere from 100 million to one billion views per video in its first five years online, supported by a comprehensive marketing strategy, we believe most of the views will occur in the first eight months. For investors, as we said, Dench Music will distribute 30% of any realized profits, pro- vided the hard cap is met.
The ICO has ended. Twitter Monitoring has been turned off
The ICO has ended. Telegram Monitoring has been turned off
The ICO has ended. Bitcointalk Monitoring has been turned off
The ICO has ended. Social Media Monitoring has been turned off