EIP is developing a platform to enable direct interaction between brands and people in the Esports sector. Reaching the next generation audience via data-driven mass personalisation.
Originally the idea of founding the EIP (Esports Interactive Platform) belongs to one of the founders of the cybersports scene. After having worked for 10 years in the sector, he started off as common gamer and rose to become the owner of one of the top esports teams in the world - Team Empire.Over the years, the esports audience has grown at an astounding rate putting it into the top 5 most viewed sports with the estimate of 500mil followers worldwide. The total annual export growth rate is the highest in the world. A recent report by Deloitte says that esports will keep its leadership in terms of growth rates over the next 5 years. The strategy of the EIP project is to capitalize on this trend and to create financial benefits for the esports and business community.
As of today, small beginning teams, beginning streamers, medium-sized tournaments and tournaments of local significance do not have access to the budgets of major brands. Often, major brands are interested in a local or selective audience, but they continue to work only with top teams / major tournaments / top streamers, as they show impressive figures. In this situation, the brand hits the target audience with large budgets that do not provide maximum efficiency, and the main part of the audience does not receive budgets from top brands. In addition, a large part of the budget is taken by various intermediaries and agencies. Industry experts see that the gap between the rapid growth in the popularity of e-sports and the development of marketing tools necessary for effective communication with this new audience is also growing rapidly. The EI Platform will close this gap.
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