YouTube is a very popular distribution channel that people can spend a lot of time on. Nevertheless, this almost unlimited source of entertaining content is becoming more and more essential for marketers. According to the State of Inbound Marketing report, 48% of them plan to add YouTube to their marketing strategy in the next twelve months. If you want to know about the Youtube marketing secrets then here are the things that you will have to keep in mind.
While some companies believe their audience isn’t on YouTube, the numbers to prove the contrary speak for themselves: a third of online activity is spent watching videos and YouTube has more than one billion active users. The platform is so developed that it is available in 76 languages, providing access to 95% of the world’s population.
Why Marketing on YouTube?
YouTube is not a platform dedicated to advertising or commercial communication. Yet it is a powerful marketing tool used by nearly a billion people around the world every month. A boon for brands and companies through the creation of targeted videos can reach a qualified audience in exchange for a small budget.
Marketing on YouTube also allows you to benefit from the power of the network aspect of the platform. The contents can indeed be easily shared there. But YouTube is not just a social network it is also the second largest search engine in the world. Billions of requests are made there every day. This is the reason why implementing a marketing strategy for YouTube requires focusing on the organic. Users do not come to seek advertising there, but are sensitive to more intangible values. The video format is also very suitable for building storytelling and appealing to the sensitivity of viewers.
In short, communication on YouTube is more intended to improve brand awareness by transmitting distinctive values than to present the products that it offers for sale. YouTube is a marketing channel that requires some creativity, but opens to all businesses that want to try it out.
Create a YouTube channel
While creating a YouTube channel can help businesses promote great content, businesses should plan to devote time and organization to its management. Unlike other social networks, YouTube only hosts video content. Creating a YouTube channel to post a single video on is an idea to be discouraged. Indeed, the management and development of a chain takes time. Planning, shooting, editing, promoting, and analyzing videos is an ongoing process and you will need to set your brand’s goals and plans so you know exactly how videos can help you achieve them. However, if you devote enough time and effort to the platform, you will be able to create content that will inspire an ever-growing audience to share it and engage with your business.
Create an account
Set Up a Brand Account on YouTube
Creating a Google account is not enough to publish your first videos. First of all, you need to set up a branded account on YouTube. A branded account allows its users to manage permissions and create a more holistic online presence.
When you’ve added an icon and artwork to your channel, then save a description, your business email address, and links to your business website and social media. The description should offer more information about your business and indicate what type of video content you plan to share. The search engines will analyze it to determine the SEO of your profile. You must therefore include relevant keywords. Another section of this page is dedicated to optimizing your YouTube channel description.